The mission of the organization is to develop livelihood opportunities based on rural enterprises that do not depend on land, supplement agricultural income, offset its uncertainty and exploit the growing demand for new products, especially in urban centers. The vision of the organisation is to provide a sustainable livelihood for the rural women. With women belonging to resource poor families with low risk taking ability, the short term objective is to try out the idea of small scale poultry units with each producer rearing not more than 500 poultry birds per cycle. The long term goal of the initiative lies in the standardization of the Small Holder model of Poultry Units that offers enormous scope for further expansion of the activity to benefit large number of poor rural women in Jharkhand.
The vision of the organisation is to provide a sustainable livelihood to the rural women.